A target-oriented product development is necessary for both, the efficient use of human and financial resources as well as to maximize the sales potential of new products. However, this requires a deep understanding of the market environment, its drivers for change and key stakeholders. For material suppliers, it can be difficult to capture long-term trends in their target markets, as daily business is mostly determined by short-term customer requests. However, this is necessary to remain competitive through innovations and customer-oriented development activities and products.

We are offering frequently updated reports and customer specific studies tailormade for our customers’ most pressing questions. For that we continuously screen relevant market and growth drivers as well as new innovations in the fields of materials and high-tech applications. As a result, we empower our customers to make validated decisions within their organizations based on up-to-date market intelligence.

The world is changing faster than ever. Global mega trends such as digitization and sustainability are transforming whole industries in which established manufacturers and suppliers are now competing with each other and against new tech players for market shares. In addition, recent events have shown that the industrial globalization has made global supply chains more vulnerable to disruption. Consequently, corporate strategies must comply to these new boundary conditions and even proven strategies must be reviewed.

We help our customers in making the right decisions by developing a sound and unique strategy for their organization. This can range from a holistic corporate strategy to developing a dedicated product portfolio strategy and complementing market entry strategies. As we deeply understand both domains, materials and  applications, we can well explain the “What”, the “Why” and also the “How”.

Having deep material know-how and being capable of developing superior material compositions based on individual customer requirements is only a first step. However, when approaching new customers, it is necessary to showcase that the offered material improves the customer’s target application performance. Whether it brings weight reduction, increases energy efficiency or durability, customers often want proof of how their products are benefitting from your material.

Together with our material and engineering experts, we support our customers not only in optimizing their materials for customer applications, but also in developing hardware demonstrators. This Proof of Concept (PoC) helps our customers to showcase the superiority of their material to their clients and ensures trust in the brand entailing growing and recurring business. In fact, we can even go further and support along the entire product development process: from ideation to prototyping and preparation for large-scale industrialization.

In the past, we have seen numerous material suppliers with strong and innovative products. At the same time, OEMs and suppliers from various industries are longing for new materials with enhanced functionality and performance improvements. However, often times material suppliers and end customers do not come together, simply because there are many intermediaries in the value chain or there are regional or cultural gaps due to different countries.

We are building the bridge between our customers and their clients! Whether it is about creating a sales and marketing concept or bringing our customers and potential customers together, we are the partner of choice!

A lot of R&D effort is made to newly develop superior material formulations. However, often this does not follow a structured process, as transparency about the necessary investments, required resources and targeted revenues and profits is insufficient.

We support in defining and implementing a tailormade R&D and Product Management System that helps our customers track progress and success of research and development activities and products. Defining processes and roles, identifying the right KPIs and designing a monitoring dashboard, or installing and running a Project Management Office – we can help from end to end.